Tourism Market Insight: Diversifying Toward Asian Markets
A reframed insight from the original site: Ireland's tourism sector can reduce over-reliance on traditional markets by developing more China-ready and Asia-facing cultural tourism partnerships.
The original CITS site included tourism research around Ireland's visitor-market challenges and the need to pay closer attention to Asian markets. In V3, this content fits best as a market insight rather than as a policy claim.
For ICCTA, the practical takeaway is clear: cultural exchange, heritage storytelling, China-ready reception, trusted guide support and FAM trips can become bridges between public cultural value and commercial tourism cooperation.
This insight supports the association's wider purpose: helping Irish destinations, attractions, hotels, cultural bodies and tourism partners build more stable and trusted relationships with China-facing audiences.
- Develop China-ready visitor experiences around culture, heritage and local storytelling.
- Use FAM trips and delegation visits to turn interest into practical cooperation.
- Connect tourism promotion with guide-network support, newsletters, events and partner programmes.
- Keep the tone evidence-informed and cooperation-focused, not official or policy-representative.
